Creating and selling embroidered items can be very rewarding. 

This article is a must-read if you possess an embroidery machine and want to make the most out of it by selling your work on Etsy. 

Selling your creations on a platform like Etsy requires skill, planning, and patience while trying to stand out in a competitive landscape. 

To get started, you should design products that will appeal to the specific interests of your target market; explore craft fairs as a way to showcase your projects; take pictures of your products with the appropriate presentation; create keywords and tags that are relevant to those products; acquire customer feedback; analyze data and learn from customer comments; diversify products to open up new markets- these are just some tips that can help you increase awareness and sales. 

With the right mindset and effort, utilizing an embroidery machine for product production could become invaluable as you build up successful online sales through Etsy!

What embroidered items sell the most?

While other embroidered items, such as aprons and bags, may spring to mind as popular choices among consumers, hats reign supreme when it comes to embroidery products. 
Caps come in various colors, sizes, and materials, making them the perfect canvas for vibrant embroidered designs. Not only are they stylish and timeless pieces that never go out of fashion, but they are also extremely cost-effective to produce. It is estimated that the average cost to source a cap is around $2-3, while brands can resell them at prices up to $40 if they include multiple designs. Plus, there are endless ways to get creative with customizations like texts and logos - meaning serious profits can be made! 

However, it is essential to remember that art and skill are involved in producing professionally embroidered caps, which takes experience; fortunately, plenty of instructional videos provide helpful tips on how to tackle this artisan skill confidently. With the proper knowledge and practice, anyone can become an expert in creating these sought-after accessories for complete satisfaction - both yours as an entrepreneur and your lovely customers' too.

Grenade Machine Embroidery Design - 3 sizes

Grenade Machine Embroidery Design - 3 sizes


If professional-quality cap embroidery isn't an option for you due to the expense of an industrial machine, patches can be a great solution. You or your customers can take existing caps and add sew-on patches made from fabric glue cloth in whatever design is desired. This is particularly useful if you are looking to create designs that are not limited by the circular shape of a cap. Moreover, since most machines cannot embroider on square pieces, one advantage to making patches would include flexibility in design and a quicker turnaround time for production. 

Dinosaur Raptor Machine Embroidery Design

Dinosaur Raptor Machine Embroidery Design

Furthermore, you can make and sell the patches separately, allowing your customers to customize their clothing with artful designs that represent their aesthetic. This way, everyone wins - more creativity and customizable decoration options without the expense of an industrial machine!

Let's take everything apart in order. Easy Tips to Sell More Embroidery on Etsy

For anyone looking to start up an Etsy machine embroidery store, there’s no better way than to get creative with unique and exciting designs. The possibilities are endless, from teddy bears wearing funny hats to intricately detailed dragons! 

With digital machine embroidery designs and quality materials, store owners can quickly create various products for their customers. When stocking their shelves, shop owners should focus on items their clients will buy, including apparel like shirts, skirts, aprons, hats, and handbags; accessories such as laptop or phone cases; and home decors such as throw pillows or curtains. Using this criterion when choosing what items to embroider helps shop owners ensure they produce things people want and will pay for. Moreover, establishing regular communication with clients keeps them informed of updates while also promoting positivity around the brand. With creativity, hard work, and the right networking strategy, anyone can open up a successful Etsy machine embroidery store!

Are you interested in selling your products on Etsy but don’t know where to start? Maybe you’ve already tried, and the sales are just not coming in. If you’re an embroiderer, follow these easy tips to sell more of your products on Etsy!

According to Statista.com, in 2020, Etsy had 2.5 million active sellers and 39.4 million active buyers. That’s a lot of potential customers! If you’re thinking about selling your hand-embroidered goods on Etsy, or if you’re already selling but want to increase your sales, read on for five easy tips.

Research bestsellers of a particular product 

#1: Research bestsellers of a particular product 
If you want to sell more of your embroidery on Etsy, it helps to know what’s popular with buyers. Do some research on other similar products that are selling well. Look at the language they use in their titles and descriptions. What words do they use? How do they describe their product? Use this information to tweak your product listings.

Easy Tips to Sell More Machine Embroidery on Etsy

Mimosa Machine Embroidery Design - 2 sizes

#2: Take good product photos 
This tip is essential for any product you want to sell online, not just embroidery. Good-quality photos will make your product look more professional and increase buyers' likelihood of purchasing from you. Could you create images that photo well-lit and in focus? You can even use photo editing software to make them look even better!

Use photo editing software 

#3: Use photo editing software 
Speaking of photo editing software, many free programs are available to help you enhance your photos even further. For example, with PicMonkey, you can crop, resize, and add text or graphics to your photos. With Canva, you can create professional-looking images for your social media posts or blog articles. If you want to get fancy, there are also paid programs like Adobe Photoshop and Lightroom. However, these aren’t necessary – the free programs will work fine!

#4: Take advantage of social media 
Social media is a great way to reach new potential customers interested in buying your embroidery. Could you post about your product regularly (but only a few times!) and use relevant hashtags so people can easily find you? Pinterest is particularly well-suited for promoting handmade goods like embroidery since it’s a visual platform. But don’t forget about other platforms like Facebook and Instagram too!


#5: Post consistently on social media 
This tip goes hand-in-hand with #4 – if you want people to buy your embroidery from Etsy, you need to post regularly about it on social media! No one will buy from you if they don’t even know your product exists. So make sure you’re consistent with your posts and that people can easily find them by following your hashtags.

What kind of embroidered items could you sell on Etsy?

Embroidered apparel, home décor, and accessories are enormous sellers on Etsy. A savvy embroiderer can capitalize on the site's marketplace to start a successful small business with low overhead costs.

Consider items such as personalized tote bags, motif t-shirts, and backpacks with cheerful designs, pillowcases, and tablecloths showcasing beautiful traditional patterns, hats, and caps custom-embellished in vibrant colors and dynamic designs — the possibilities are almost endless! 

With plenty of pre-digitized images in our Royal Present online store for download, easy access to unique motifs is readily available for anyone looking to unleash their creative side. So start dreaming up ideas for your next fantastic embroidery project — you can make it profitable, too, by selling it on Etsy!

Those looking for fashionable machine embroidery products should check out our online store. We keep a close eye on the ever-changing trends in embroidery so that we always offer beautiful and trendy designs. This means you can be confident you are stocking up on items that your customers will love and make sure they return to you repeatedly. 

And with our broad range of styles, designs, and colorways, there is something for everyone. In addition, we provide quick delivery times and excellent customer service. Therefore, look at stylish machine embroidery designs for us at the most competitive prices! With our great selection, you'll find the perfect merchandise to boost your business success. Visit our store today and start making money from fashionable machine embroidery!

Etsy SEO: Discover How Etsy Search Algorithm Works

When it comes to the design of the product page, attention to detail and correct formatting are key. Of course, a visually pleasing aesthetic is always essential, but the most important thing is ensuring the tags, photos, and descriptions are all correct. This will help ensure customers get a complete understanding of the product they are interested in. For example, when writing up a product description, you should be as detailed as possible to provide customers with all of the necessary information they need to make a purchase. Tags should be written clearly and accurately so web crawlers can better recognize them for search engine optimization. And photos should capture multiple angles of the product if possible; multiple images give customers an idea of what the item looks like from various perspectives, which in turn gives them more confidence when deciding whether or not to buy it. All these small details come together to create an effective product page that serves its purpose: giving visitors everything they need to know before deciding to purchase. Creating attractive and helpful product pages can become quick work with time and effort!

Etsy's search algorithm is the key to getting shoppers what they want. It helps them find items quickly and accurately, allowing for a smooth shopping experience. Etsy does this in two ways: Query Match and Shop Rank. Query Match works by looking for keywords entered into the Etsy search bar. It then determines which parameters - such as title, description, and tags - best match those keywords, directing customers to relevant merchants and items. Shop Rank builds on Query Match by elevating shops offering their buyers the most efficient shopping experience and making them more discoverable in search results. 

The feature considers factors like order processing time, customer ratings, delivery times, and positive shopping experiences when deciding what shops should be featured in a particular set of search results. 

By utilizing these two features, Etsy can better match shoppers with the items they need or desire - and sellers see their products seen by more people looking for them specifically. Understanding how Etsy's search algorithm works are essential for sellers if they wish to drive increased traffic to their store through SEO optimization techniques. So if you want your store to be discovered by the right people at the right time, it's essential to understand how Etsy's algorithm works and how you can capitalize on it.

How to title Etsy listings?

Naming your Etsy listings well is essential to selling items on the platform. Not only will your title provide contextual information to the buyer, but it will also help you rise up the search engine ranks and make sure buyers find you. Start by making sure the title is short, clear, and descriptive—This should be easy for shoppers who are scanning a search results list to see what you offer. You can include keywords in the title that best describe your item, as this will help you create visibility when buyers search on Etsy. 

Punctuation and some symbols can also be used to separate phrases or names, although Etsy's search engine won't consider this. 

The most important thing is to keep thinking about how shoppers look for your products and use concise but accurate titles. A good title could make all the difference in getting those eyes on your products if done correctly! Following these suggestions can increase your shop's exposure and maximize sales potential.

Exceptional Tips for Etsy Tags

When getting your products listed on Etsy, include as many relevant tags as possible to increase the number of times your product is seen. For maximum effectiveness, use all 13 titles and ensure they are under twenty characters long. 

Additionally, single-word tags almost always have too much competition, making multi-worded phrases like “custom machine embroidery” a better choice. Make sure to take advantage of Etsy Stats for helpful information about what types of tags to use. 

When it comes time to refresh your less-seen markers, consider using phrases like “Christmas embroidery” instead of just “embroidery” so customers searching in those areas will be more likely to see it. An essential aspect of this process is its specificity; search terms like “embroidered wall decor” instead of ‘wall decor’ will help tremendously with product visibility. 

Lastly, do not be afraid to combine related tags such as “soft cotton towel” instead of simply saying “soft towel." It can also help you maximize efficiency by eliminating the need to repeat tags multiple times. These ten tips ensure you get the most out of your Etsy listings and reach the widest audience possible.

Customer and Market Experience Score

Being successful on Etsy requires more than just the right products and a catchy description. To stand out from other sellers, offering customers an excellent experience whenever they purchase from your store is essential. This means providing fast responses, specific shop policies, and exceptional customer support. 

As a result, many shoppers pay close attention to what's known as a Customer and Market Experience Score (CMX Score). This score is determined by looking at multiple aspects of the buying experience, including verified reviews, shop policies, and cases opened against the seller. A seller scoring high in these areas can give them an edge in search ranking. 

Etsy Star Seller badge

High CMX scores can also be rewarded with the coveted Etsy Star Seller badge, which further attracts customers to the seller's store. Investing time into cultivating a great customer and market experience pays off when ranking higher on Etsy. Knowing how you're scored and actively working towards improving your CMX rating is essential for success in this competitive marketplace.


Easy Tips to Sell More Machine Embroidery on Etsy Setting up and managing a successful business can be daunting for any eCommerce store owner.

There are so many steps to take, from product pricing to optimization and marketing, that it’s easy to overlook some of design's most important design elements. 
Thankfully, services like Marmalead offer vast support and guidance for those looking for an edge on their storefront design. With Marmalead.com, you can quickly start designing your store by connecting helpful features such as simple shopper keywords, competitive analysis tools, and product tagging tools.



Their intuitive user interface allows anyone—regardless of experience—to quickly find the right keywords, rank higher in search terms, and draw in more customers. Additionally, they provide you with performance-based insights on where buyers are shopping and how you can convert them. With quick setup times, comprehensive customer service support, and plenty of bonus features designed to maximize your online store’s success, Marmalead is one of the neatest services available for growing your sales through strategic keyword selection.  If you’re looking for a simple way to make your store stand out amongst all the online competition today, Marmalead is worth considering!


Etsyhunt is a unique new product for marketing on Etsy Etsyhunt is a unique new product for marketing on Etsy. It lets users quickly search through thousands of preset collections explicitly curated for the Etsy platform. The user-friendly interface means it's easy to find items related to their business interests, allowing them to maximize the impact of their online shop. 

Additionally, the site provides tips and helpful advice to ensure sellers make the most of their sales opportunities. Many experienced sellers report using Etsyhunt.com as a critical part of their success on Etsy. One standout feature is that customers can easily purchase suggested products straight away through a direct link with no extra steps required. 

And lastly, there’s an advanced analytics suite that allows marketers to analyze and refine every aspect of their promotions. Through these capabilities and many more, Etsyhunt is leading the way in providing superior products aimed at increasing profits from selling on Etsy. 

What are other platforms there to sell embroidered products?

If you are looking for other platforms to sell your embroidered products, plenty of options are available. Etsy is one popular choice, thanks to its intuitive shopping cart system and dedicated community of customers. There are also several marketplaces.

Amazon Handmade
Big Cartel
Artful Home

These sites have large customer bases that appreciate one-of-a-kind products, so they can be an ideal way to reach potential buyers. 

For more sophisticated online stores, consider Shopify or BigCommerce. These offer excellent customization and branding options; their virtual storefronts look stunning on laptops, tablets, and smartphones. Of course, word of mouth continues to be the most potent form of promotion in any digital marketing strategy; consider reaching out to friends and family who might be interested in your products or services, as well as joining social media platforms like Instagram or Facebook groups where content creators gather together regularly. And lastly – never underestimate the power of building relationships directly with customers: You’ll often come away from these conversations with valuable insights into what people want (which will only improve your business), which is worth the effort in itself!  With all these options available for selling embroidered products, you should have no problem finding the right platform for your needs!


In conclusion, embarking on an Etsy.com journey to sell your embroidered creations is a promising venture, blending creativity with entrepreneurial spirit. As highlighted, understanding Etsy’s marketplace, utilizing effective SEO practices, and engaging in social media marketing are paramount to achieving success. Key strategies include thorough research of best-selling products, crafting eye-catching and informative listings, and mastering the art of photography and photo editing to showcase your items compellingly. Employing tools like Marmalead and Etsyhunt can further refine your approach, offering valuable insights into market trends and buyer preferences.

It's essential to remember that success on Etsy doesn't happen overnight. Patience, persistence, and adaptability are crucial. Continuously evolve your offerings based on customer feedback and market trends, ensuring your products remain relevant and appealing. Additionally, consider exploring various platforms to diversify your reach and enhance your brand's visibility.

Above all, your passion for embroidery should shine through in every piece you create. This authenticity resonates with customers, building a loyal following and distinguishing your brand in a crowded marketplace. With dedication, creativity, and strategic planning, your Etsy store can flourish, turning your embroidery skills into a rewarding and profitable business.



Author: Ludmila Konovalova

My name is Lyudmila Konovalova, and I lead Royal Present Embroidery. Embroidery for me is more than a profession; it is a legacy of my Ukrainian and Bulgarian heritage, where every woman in my family was a virtuoso in cross-stitch and smooth stitching. This art, passed down through generations, is part of my soul and a symbol of national pride.

Date: 27.11.2022